BROOKS KOEPKA sits on top of The Open leaderboard for the first time thanks to the online popularity of his model girlfriend Jena Sims.
Number crunchers at betting data site www.smartbets.com have compiled the worlds first golf Wag leaderboard for the tournament, based on social media followers and google search figures for the wives and girlfriends of leading contenders at Carnoustie this week.
And despite never managing better than a tied-sixth finish, two-time US Open champ Koepka has landed this years Wag Claret Jug thanks to 29-year-old movie star girlfriend Jena, who starred in films including Attack of the 50ft Cheerleader.
There have been more than 5 million google searches for the top birdie, who is from Georgia, US.
Jena - a former beauty pageant winner - also has more than 125,000 Instagram followers, making her the most popular Wag by a margin of almost 3 million to closest rival Allison Stokke.
Rickie Fowler's fiancee, 29, sent search engines into overdrive when she was shown on TV holding his hand after the final round of this year's Masters.
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The pole vault star has a social media fanbase of more than 500,000 and amassed just under 2 million searches.
Its a close competition for third place, with Jon Rahms girlfriend Kelley Cahill, 23, sneaking in front thanks to her superior search record, despite racking up fewer than a thousand twitter followers.
That is significantly less than Dustin Johnsons fiancee Paulina Gretzky, 29, who finishes fourth despite amassing the largest social media fanbase, with more than 700,000 in total.
Finally, theres some good news for British golf fans as Paul Caseys wife Pollyanna Woodward- once seen in very little clothing on his phone case - makes the cut in an all-American leaderboard.
The TV presenter registered almost 200,000 google searches on top of her growing Twitter audience of nearly 10,000.
A smartbets.com spokesperson said: "If Wag popularity is anything to go by, Koepka will finish several shots clear of the chasing pack at Carnoustie this week."